Reshaping the Future | Agribusiness

It took a pandemic for Americans to appreciate the importance of food, farmers, and agribusiness to the economy and our very lives.

As part of our Reshaping the Future series, an in-depth look at changes in American behaviors, perceptions, and priorities, G&S has identified four significant trends shaping the new rolling realities of the agribusiness industry. Download the full report here to learn how your organization can adapt to changing consumer demands.

DOWNLOAD THE AGRIBUSINESS REPORT

Recognition of
farmers soar

More than a year into the pandemic, consumer perceptions of farmers and the role of agribusiness in society remain high.

Interest in food
intensifies

Where was my food grown? How did it get here? Is it safe? In the age of COVID-19, people want to know.

Food packaging
safety concerns

CDC public education campaigns reduced consumer concerns about catching COVID-19 from food packaging dramatically, but 31% of consumers remain at least somewhat concerned.

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