--- title: Reshaping the Future | Home and Building description: G&S Business Communications explores what’s next for the US housing market and building industry after the pandemic, in its “Reshaping the Future” series. image: https://marketing.gscommunications.com/hubfs/HomeBuilding_Featured.jpg --- # THE FUTURE OF HOME & BUILDING ##### The uneven economic impact of the COVID-19 pandemic has rocked the U.S. housing market since day one. As part of our Reshaping the Future series, an in-depth look at changes in American behaviors, perceptions, and priorities, G&S has identified three significant trends shaping the new rolling realities of the home and building industry. Download the full report here to learn how your organization can adapt to changing consumer demands. [DOWNLOAD THE HOME & BUILDING REPORT](https://marketing.gscommunications.com/home-and-building#download) ## In-person still matters Nothing can replace personal, in-person B2I (business to individual) encounters when it comes to buying or renovating a home. Absolutely nothing! ## Reputation, Reputation, Reputation! Reputation doesn’t just matter in this market; it’s still essentially the only thing that matters when people are looking for a realtor, a lender, a home building product, or a contractor. ## First-time home buyers abound The surge within a surge of first-time home buyers represents an enormous opportunity for realtors and builders to create customers for life. ![Reshaping Home and Building](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/hb1@2x.png) ![Reshaping Home and Building](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/hb2@2x.png) ![Reshaping Home and Building](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/hb4@2x.png) Want more insights and analysis? [![DOWNLOAD THE FULL INFOGRAPHIC](https://no-cache.hubspot.com/cta/default/6898861/b76b838e-3cc4-44a2-b01c-9789d7fb09a0.png)](https://cta-redirect.hubspot.com/cta/redirect/6898861/b76b838e-3cc4-44a2-b01c-9789d7fb09a0) ## In-person still matters Nothing can replace personal, in-person B2I (business to individual) encounters when it comes to buying or renovating a home. Absolutely nothing! ![Reshaping Home and Building](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/hb1@2x.png) ## Reputation, Reputation, Reputation! Reputation doesn’t just matter in this market; it’s still essentially the only thing that matters when people are looking for a realtor, a lender, a home building product, or a contractor. ![Reshaping Home and Building](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/hb2@2x.png) ## First-time home buyers abound The surge within a surge of first-time home buyers represents an enormous opportunity for realtors and builders to create customers for life. ![Reshaping Home and Building](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/hb4@2x.png) Want more insights and analysis? [![DOWNLOAD THE FULL INFOGRAPHIC](https://no-cache.hubspot.com/cta/default/6898861/b76b838e-3cc4-44a2-b01c-9789d7fb09a0.png)](https://cta-redirect.hubspot.com/cta/redirect/6898861/b76b838e-3cc4-44a2-b01c-9789d7fb09a0) ## Download the full Home & Building Report ##### Reports We're Reshaping the Future across industries. Gain access to key insights and data driving businesses and brands forward in 2021 and beyond with our industry-specific reports. [![Advanced manufacturing & energy](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/G%26S_MarketIcond_RTF_AdvMan-full.png)](https://marketing.gscommunications.com/advanced-manufacturing?hsLang=en) [Advanced Manufacturing & Energy](https://marketing.gscommunications.com/advanced-manufacturing?hsLang=en) [![Agribusiness](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/G%26S_MarketIcond_RTF_Agri-full.png)](https://marketing.gscommunications.com/agribusiness?hsLang=en) [Agribusiness](https://marketing.gscommunications.com/agribusiness?hsLang=en) [![Financial & Professional Services](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/financial-icon.png)](https://marketing.gscommunications.com/financial-services?hsLang=en) [Financial & Professional Services](https://marketing.gscommunications.com/financial-services?hsLang=en) [![Healthcare & Wellness](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/G%26S_MarketIcond_RTF_HealthWell-full.png)](https://marketing.gscommunications.com/healthcare-and-wellness?hsLang=en) [Healthcare & Wellness](https://marketing.gscommunications.com/healthcare-and-wellness?hsLang=en) [![Home & Building](https://marketing.gscommunications.com/hubfs/RTF_Landing_Page/G%26S_MarketIcond_RTF_HomeBuild-full.png)](https://marketing.gscommunications.com/home-and-building?hsLang=en#top) [Home & Building](https://marketing.gscommunications.com/home-and-building?hsLang=en#top)