We’re all working to understand and drive evolution, or even revolution in the world around us. We can sit back and watch that change occur, or step in and inspire the change we want to see.

To this end, G&S presents “Reshaping the Future,” our pulse of critical data driving businesses and brands forward, paired with our unique perspectives on how to build a better future, even in this “rolling reality”.

Our flagship report, “The Future is Loading,” dives into the trends and takeaways we’ve witnessed since the pandemic began, and how they’ll continue to impact 2021 and beyond.

Download the Report

Rooted in Realistic Optimism

Americans don’t deny there are challenges ahead. We’re pragmatic, yet hopeful. We’re realistically optimistic.

Balancing Wants and Concerns

We’re looking forward to enjoying the things we miss most. However, our dreams of tomorrow are tempered with real concerns (on top of addressing COVID-19).

Defining and Deploying a B2I Approach

Driven by data and audience insights, brands must employ a B2I (business to individual) approach. This means understanding what customers want and delivering it precisely when and how they want it. It also means providing a hybrid in-person and online offerings.

Reputation and Brand Reign Supreme

When you’re selecting a brand, individual or service that really matters, nothing is more important than reputation and personal referral. Protecting this has never been harder – or more important.

68% of Americans are at least somewhat confident of an economic recovery within 2 years
Top 5 post-pandemic issues: Economy, Healthcare, Renewable Energy, Racial & Gender Discrimination, Climage Change
The B2I (Business to indivual) approach understands what customers want and delivers it precisely when and how they want it
60% say the most important referral source for choosing a home professional is a trusted person they know

Glimpse into the future with our full insights and analysis here.

Download the Report

Rooted in Realistic Optimism

Americans don’t deny there are challenges ahead. We’re pragmatic, yet hopeful. We’re realistically optimistic.

68% of Americans are at least somewhat confident of an economic recovery within 2 years

Balancing Wants and Concerns

We’re looking forward to enjoying the things we miss most. However, our dreams of tomorrow are tempered with real concerns (on top of addressing COVID-19).

Top 5 post-pandemic issues: Economy, Healthcare, Renewable Energy, Racial & Gender Discrimination, Climage Change

Defining and Deploying a B2I Approach

Driven by data and audience insights, brands must employ a B2I (business to individual) approach. This means understanding what customers want and delivering it precisely when and how they want it. It also means providing a hybrid in-person and online offerings.

The B2I (Business to indivual) approach understands what customers want and delivers it precisely when and how they want it

Reputation and Brand Reign Supreme

When you’re selecting a brand, individual or service that really matters, nothing is more important than reputation and personal referral. Protecting this has never been harder – or more important.

60% say the most important referral source for choosing a home professional is a trusted person they know

Glimpse into the future with our full insights and analysis here.

Download the Report

Learn More

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Reports

We're Reshaping the Future across industries. Gain access to key insights and data driving businesses and brands

Advanced Manufacturing & Energy

Advanced Manufacturing & Energy

Latest Reshaping the Future News

Acknowledging the Arc of Change

In business as in life, there is no escaping that change is a constant. Sometimes shifts arrive sporadically.

February 19, 2021
No Longer Just Hype: Four Elements of Digital Transformation

For the longest time, brands have achieved a competitive advantage deploying one of two strategies:

December 14, 2020
B2B and B2C Communications are Morphing into B2I Communication

Everyone likes the cozy feeling of going to a local restaurant or café where the staff knows us by name, menu preferences, and perhaps even our moods.

March 04, 2021

Latest Reshaping the Future News