We’re all working to understand and drive evolution, or even revolution in the world around us. We can sit back and watch that change occur, or step in and inspire the change we want to see.
To this end, G&S presents “Reshaping the Future,” our pulse of critical data driving businesses and brands forward, paired with our unique perspectives on how to build a better future, even in this “rolling reality”.
Our flagship report, “The Future is Loading,” dives into the trends and takeaways we’ve witnessed since the pandemic began, and how they’ll continue to impact 2021 and beyond.
Glimpse into the future with our full insights and analysis here.
Rooted in Realistic Optimism
Americans don’t deny there are challenges ahead. We’re pragmatic, yet hopeful. We’re realistically optimistic.
Balancing Wants and Concerns
We’re looking forward to enjoying the things we miss most. However, our dreams of tomorrow are tempered with real concerns (on top of addressing COVID-19).
Defining and Deploying a B2I Approach
Driven by data and audience insights, brands must employ a B2I (business to individual) approach. This means understanding what customers want and delivering it precisely when and how they want it. It also means providing a hybrid in-person and online offerings.
Reputation and Brand Reign Supreme
When you’re selecting a brand, individual or service that really matters, nothing is more important than reputation and personal referral. Protecting this has never been harder – or more important.
Glimpse into the future with our full insights and analysis here.
Reports
We're Reshaping the Future across industries. Gain access to key insights and data driving businesses and brands
Latest Reshaping the Future News
In business as in life, there is no escaping that change is a constant. Sometimes shifts arrive sporadically.
February 19, 2021
For the longest time, brands have achieved a competitive advantage deploying one of two strategies:
December 14, 2020
Everyone likes the cozy feeling of going to a local restaurant or café where the staff knows us by name, menu preferences, and perhaps even our moods.
March 04, 2021
Latest Reshaping the Future News
In business as in life, there is no escaping that change is a constant. Sometimes shifts arrive sporadically.
February 19, 2021
For the longest time, brands have achieved a competitive advantage deploying one of two strategies:
December 14, 2020
Everyone likes the cozy feeling of going to a local restaurant or café where the staff knows us by name, menu preferences, and perhaps even our moods.
March 04, 2021